Thursday, October 15, 2009

An digitally altered Ralph Lauren campaign ad


She’s 5’10 and 120 pounds, and she was fired for being fat!  According to MSNBC.com, Filippa Hamilton, was fired by Ralph Lauren for not living up to her contractual obligations, after 8 years of employment with the designer. “They said I couldn’t fit the clothes anymore”, Filippa told Today’s Ann Curry.

READ MORE AFTER THE JUMP!!

Just a week before this drama, there was controversy over a Ralph Lauren ad depicting Filippa in a dangerously thin light, that the model claims was done to make her look grotesque, which endangers her modeling career.  I honestly don’t care about Hamilton’s career, since I’m sure we’ll see her traipsing down the runway soon enough.  What angers me about this is how the definition of “fat” is drastically changing the way women view their bodies.  Since when did a size 4 become fat?  Better yet, when did a size 10, 12, or 14 become fat.  What does “fat” mean? 

Since we clearly can’t equate fat with obesity anymore, how are we supposed to know what being fat consists of.  Just 25 years ago, Christie Brinkley and Cindy Crawford, were the poster girls for health, sporting a size 6 and 8.  20 years before that, a sultry Marilyn Monroe showed the world that curves rule in her size 10.

6, 8, and 10 are now considered plus size in the fashion industry.  And now, 40 years after Marilyn’s reign as the queen of curves still lingers in our sub-conscious, 4 is now considered fat.  WTF!  How is that possible?  What has happened in 40 years to change the what deem desirable?  Was it fashion, the media, the health industry.  I don’t think we’ll ever know.  I do know that the fashion industry seems to be leading the way in contributing to the distortion of beauty. 

As the sizes get smaller, the models get thinner, and Americans are getting bigger, there seems to be a disconnect between fashion and real women.  We need to change the game in order for the  to change their minds.  How we do it, well that’s another post in itself.  Until then, we need to start backing up our thoughts with actions, and hit em’ where it hurts, in the pocketbook.



>>CLICK HERE TO SEE ORIGINAL POST HERE ON CURVIDENCE.COM!!<<

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